Microsoft has a confederate Windows Store and they have launched a 30 second ad to promote it.
It was really disappointing when an app was released and it was only for Windows Phone and those who wanted to use the new on their Windows tablet, couldn´t. Microsoft was obviously losing money that way and also had some very unhappy users. After that, they did what they should of done a long time ago and unified their store.
Microsoft tells us to take a closer looks at how smart their apps run on Windows and that they sync between devices so that they work on tablets, phones and even PC´s. Microsoft also says that we will find all kinds of apps at their store whether they e lifestyle apps, game apps, or social apps.